Sales Consulting
Design the sales engine. Then run it.
We help B2B sales leaders move from founder-led, gut-feel selling to a process that ramps reps fast, forecasts accurately, and scales without breaking.
Who this is for
If one of these sounds like your situation, we should talk.
Founder-led B2B startups
You've found product-market fit. Revenue is growing but unpredictable. The founder is still the best closer. You need to systematize before they become the bottleneck.
Scale-ups (10-50 reps)
You hired fast but the playbook didn't scale with you. Forecasts miss. Ramp times balloon. Reps are doing different things and you can't tell what's working.
Companies entering a new motion
Moving up-market into enterprise. Adding a PLG motion. Launching a new product line. The old playbook needs an extension, not a rewrite.
What an engagement covers
We pick what's relevant after the strategy call. Most engagements pull from 3-5 of these.
Sales process audit
We map your current motion stage by stage, identify leaks, and return a written audit with prioritized fixes. 2-3 weeks.
Playbook design
Discovery scripts, qualification frameworks (BANT, MEDDIC, or ours), pricing pages, objection handling, and proposal templates — customized to your motion.
Tool stack design + setup
We choose, configure, and integrate your CRM and prospecting stack. Salesforce, HubSpot, Apollo, Lusha, Outreach, Salesloft — we know them all.
Quota, territory, comp
How quotas are set, how territories are split, how reps are paid. Most founders get this wrong on the first try and spend a year cleaning it up.
Sales hiring framework
What to hire when, what to look for, how to interview, how to ramp. Pulled from running real teams — not theory.
Pipeline + forecast design
What stages mean, when to forecast, how to coach reps to forecast accurately. The skill that separates B-players from leaders.
How an engagement works
Phased so you can stop after any step. No long retainers required.
Strategy call
Free 30-minute conversation. We diagnose your top 2-3 issues and decide whether a deeper engagement makes sense.
Discovery + audit
We interview your founders, sales leaders, and reps. We pull data from your CRM. We write up findings. 2-3 weeks.
Recommendations
Prioritized fixes with effort/impact estimates. You decide what to tackle. We can stop here, or implement together.
Implementation
We build the playbooks, configure the tools, train the team, and stay engaged through the first quarter post-launch.
Pricing
Engagements are scoped and priced after the strategy call — not before. We don't do hourly rates or open-ended retainers; you get a fixed-fee proposal with clear deliverables and a defined end date. Smaller audits typically run 2-4 weeks; full engagements 2-4 months.
Ready to systematize your sales motion?
Book a free 30-minute strategy call. We'll diagnose what's working and what isn't, and decide together if a deeper engagement makes sense.